Logistical Challenge of the Year
Sponsored by
Terra Group
2ND PLACE
NatWest Group – Colleague Winter Social
3RD PLACE
Okta – People & Places Summit FY26
SHORTLISTED
- Weil Gotshal and Manges – Weil Mix and Mingle – Kick off to The Big Game
- Okta – People & Places Summit FY26
- NatWest Group – Colleague Winter Social
- Input Output Group – Midnight Japan Tour
Winner: Input Output Group – Midnight Japan Tour
WINNER’S VIDEO
JUDGES’ COMMENTS
Partners
Input Output Group’s Midnight Japan Tour won Logistical Challenge of the Year by delivering a five-city nationwide activation in just five weeks over the Christmas and New Year period, with no agency support. Facing holiday supplier shutdowns and a compressed delivery window, the team built a modular, real-time decision-making framework that let each city adapt on the fly. When two severe snowstorms hit northern Japan mid-tour, the team rerouted travel and restructured schedules overnight, delivering all 34 events with zero cancellations. The result: 113.5 million social reach, 775 registrations, and 99% Discord growth, turning online curiosity into real community.