Best Brand Experience
Sponsored by
DRPG
2ND PLACE
Shell International – Smiling Stars 2025, Toronto
3RD PLACE
Cardano Foundation – Cardano Summit 2025
SHORTLISTED
- Airbus Helicopters – HEMS Conference 2025
- DEHN SE – DEHN @ Light+Building
- Deutsche Börse Group – German Equity Forum
- DTN – DTN 2026 Sales Kickoff
- Shell International – Smiling Stars 2025, Toronto
- Tri-Harbor Financial Group/Northwestern Mutual – Bookmarked
- VTEX – We Run Commerce | VTEX AT NRF 2026
- Cardano Foundation – Cardano Summit 2025
Winner: Tri-Harbor Financial Group/Northwestern Mutual – Bookmarked
WINNER’S VIDEO
JUDGES’ COMMENTS
Partner
Bookmarked earned Best Brand Experience by reinventing client engagement for Northwestern Mutual’s wealth advisors. The curated book club delivers thoughtfully selected titles, personalized notes, and exclusive author events to high-net-worth clients—especially intellectually curious women often overlooked in traditional wealth advisory outreach. Requiring minimal advisor effort, the program is executed through a coordinated team and premium partners including Penguin Random House and fulfillment specialist Porchlight Book Company. Since launching with 200 members in 2025, enrollment has grown to 660, with 15 more offices poised to join. A striking 1:2 book-to-sale conversion ratio and glowing publishing-industry endorsements confirm its blend of emotional resonance and measurable commercial success.