XTRA Raleigh – A focused mini Conference for in-house corporate event leaders
XTRA is a high-impact, half-day experience designed for in-house corporate event leaders who want space to step back from delivery and think more strategically about the role live events play today.
If you’re part of an in-house corporate event team, whether your focus is event strategy, marketing communications, or delivery, XTRA offers a great opportunity to benchmark your approach, access peer intelligence, and exchange perspectives with others working at scale across different organizations. Alongside the keynote, the mini conference is built around small, facilitated discussions, allowing you to explore how ideas apply in your own context and learn from how other teams are approaching similar challenges.
This Year’s Keynote
Our keynote speaker (announced soon) will bring a practitioner’s perspective from inside a global organization that fundamentally reset how it measures event success. Expect a real, unfiltered look at the metrics they stopped using, the business outcomes they chose to focus on instead, and what that shift revealed about where events genuinely create value. This isn’t a generic “events matter” talk, it’s a working example of how to align event strategy with the business intelligence that actually moves the needle at scale.
XTRA is free to attend for corporate in-house event professionals and proudly supported by TSEC. It’s deliberately short, highly focused, and designed to be a worthwhile investment of your time.
Take a look at the agenda below and register to join us in Raleigh.
Event Agenda:
| 10:30AM | Registration and Coffee |
| 11:00AM | Hello and Welcome
Anita Howard, Founder, ICEN |
| 11:05AM | Keynote Session
Our keynote speaker (announced soon) will bring a practitioner’s perspective from inside a global organization that fundamentally reset how it measures event success. Expect a real, unfiltered look at the metrics they stopped using, the business outcomes they chose to focus on instead, and what that shift revealed about where events genuinely create value. This isn’t a generic “events matter” talk, it’s a working example of how to align event strategy with the business intelligence that actually moves the needle at scale. |
| 11:35AM | Campfire Sessions
During the session, attendees will take part in a series of interactive campfire discussions. Each campfire lasts 20 minutes, giving you the opportunity to dive into focused, peer-led conversations before moving on to the next topic of your choice.
|
| 12:35PM | Things I Wish I Knew Then Some of the best lessons come from moments that didn’t go to plan. In this candid panel session, experienced event professionals share the stories they don’t usually tell, the mistakes, the surprises, and the moments that shaped how they work today. |
| 1:00 – 2:00PM | Networking and Lunch |
Event Details
Date: October 6, 2026
Time: 10:30AM – 2:00PM
Venue: TSEC, 2006 Production Drive, Apex, NC, 27539
XTRA is free to attend for in-house corporate event professionals. Join us for a focused half day of practical insight, thoughtful discussion and ideas you can take straight back into your work.
Click Here to Secure your Spot.