Abbott’s Stigmateria Event is the stronger winner because it most directly fulfills the brief for community engagement. It translated a real social issue into an immersive, emotionally resonant experience that informed, involved and mobilised its audience. The entry shows a clear journey from briefing to execution to outcome, with strong evidence of awareness-building, stakeholder engagement and advocacy impact. While Cardano demonstrated greater scale, Abbott delivered the more focused, human and category-relevant case.
Abbott’s Stigmateria Event is the stronger winner because it most directly fulfills the brief for community engagement. It translated a real social issue into an immersive, emotionally resonant experience that informed, involved and mobilised its audience. The entry shows a clear journey from briefing to execution to outcome, with strong evidence of awareness-building, stakeholder engagement and advocacy impact. While Cardano demonstrated greater scale, Abbott delivered the more focused, human and category-relevant case.