EMPOWERING CORPORATE EVENT LEADERS TO CONNECT, LEARN AND THRIVE

At Cvent, we are proud to support ICEN, the global community dedicated exclusively to in-house corporate event creators. As a leading meetings, events, and hospitality technology provider, serving over 200,000 users worldwide, we help event professionals manage and deliver impactful experiences at scale, and we’re equally committed to supporting the people who make those events happen.

As supporters of ICEN, we’re committed to empowering in-house corporate event creators through peer intelligence, benchmarking insight, and open conversations focused on what genuinely drives business impact.

DISCOVER XTRA RALEIGH 

XTRA Raleigh is a mini version of the ICEN Conference, built for in-house event and marketing teams who want maximum strategic value in a short format.

Across a keynote and a series of small-group campfire sessions, corporate event creators benchmark how peer companies are approaching the challenges shaping our industry, from AI and data to stakeholder management, culture, and experience design. The day is informal, open, and interactive, with plenty of time to ask questions and compare notes with peers navigating the same pressures.

Attendance is free for in-house corporate event and marketing teams.

WHY ATTEND XTRA? 

XTRA is designed for corporate event creators who want to:

• Gain practical, data-backed insight on the issues they’re dealing with right now
• Understand how emerging tools like AI are driving measurable efficiency and business impact for other organisations
• Benchmark their programmes against other leading brands
• Build a trusted network of peers they can turn to for intelligence, ideas, and support

You won’t sit through a day of one-way presentations. Instead, you’ll be part of an honest, working conversation about how to prove the business value of events with the resources you already have.

CAMPFIRES & CONVERSATION 

At the heart of XTRA are the campfire sessions, small, informal group discussions hosted by corporate event creators and industry partners. Each session is short and focused, with delegates rotating between topics based on their interests and current priorities.

This format keeps things dynamic and relevant, with real stories, benchmarked approaches, and practical insight drawn from how other companies are actually solving these problems.

WHO IS XTRA FOR?

XTRA is for in-house corporate event and marketing professionals who:

• Plan and deliver internal or external events as part of their role
• Want to understand how other organisations are tackling similar challenges, and what’s actually working
• Are curious about new formats, technologies, and approaches shaping the industry
• Value peer-to-peer intelligence and open, collaborative discussion

Whether you’re leading a global events strategy or running regional programmes, XTRA gives you a space to step back, benchmark your thinking, and re-energise.

STAY CONNECTED ICEN COMMUNITY 

XTRA sits within the wider ICEN ecosystem, alongside the Awards and Conference and a programme of year-round activity, including Leadership Suppers and other curated gatherings. Together, they give in-house event creators an ongoing source of peer intelligence, helping them benchmark their work, celebrate success, and shape the future of corporate events.

By taking part in XTRA, you’re not just attending an event, you’re joining a community of peers who understand that events drive real, measurable business impact.

JOIN US AT XTRA RALEIGH 

As a supporter of ICEN, we’re delighted to invite our corporate clients to be part of this experience.

Attendance is free for in-house corporate event and marketing teams.

Event Details
Date: 6th October 2026
Time: 10:30 AM – 2:00 PM (ET)
Venue: TBA

Learn more and register for XTRA Raleigh