CORPORATE EVENT
BUSINESS
INTELLIGENCE
Corporate events are business-critical. Knowledge is King
Join a trusted network gaining visibility into the corporate event market.
INTRODUCING GRAPEVINE
Grapevine is powered by ICEN’s 10+ years of relationships with corporate event creators around the world. That foundation gives us access to market intelligence no other platform has and now we’re opening it to you.
See where corporate events are happening and identify the ones you’re missing. It’s the competitive advantage of insider event knowledge, gathered in a single portal instead of scattered across the web.
WHY ICEN
BUILT
GRAPEVINE
For over 10 years, ICEN has built a global community of 3,500+ in-house event professionals. These meaningful connections with ICEN’s partners are helping planners stand out within their own organisations, while giving suppliers and agencies the strategic insight that elevates events from a nice-to-have into a must-have.
Through these relationships, we see the full corporate event landscape. We know which corporations are active and where market activity is shifting and we’ve pinpointed the top 100+ corporations behind the industry’s biggest events. We also hear the challenges that many suppliers face: finding the right and most valuable corporate prospects, understanding market trends, and staying ahead of the competition.
That knowledge became Grapevine – a platform that gives suppliers and agencies a clear view of what these top 100+ corporations are doing: which events they’re running, where, and when. And it’s built to keep learning. Over the next 12 months, as the platform grows, Grapevine will begin to track how these corporations move their events from year to year, surfacing the destinations they prefer and the venues they return to, intelligence that has never been visible in one place before.
THE
CHALLENGE
SUPPLIERS
FACE
Corporate event activity is scattered across hundreds of corporations and regions. Without visibility, you cannot see the full market. Which corporations are running events? Which agencies are winning the business? Where should you focus your sales effort?
Without answers, you miss prospects. You lose deals. You react to trends instead of leading them.
Grapevine tracks global corporate event activity. You see which corporations are running events, where events are happening, and what patterns are emerging. This is real intelligence on the corporate event market, powered by ICEN’s unique access.
WHY THIS MATTERS
No one has tracked this before. Corporate event activity has often been invisible. ICEN now makes the market visible, turning insider knowledge into your competitive strength.
HOW GRAPEVINE IS BUILT
Grapevine continuously tracks corporate event activity from across the web, pulling together events that are otherwise scattered across hundreds of separate sources into one structured, searchable view. ICEN’s decade of market knowledge sits on top of that – shaping what we look for, and how every record is validated, classified, and put in context.
THAT
COMBINATION
GIVES
YOU
- Broad, continuous coverage of corporate event activity, gathered from across the industry.
- Every record classified by corporation, region, industry sector, event website URLs and event type.
- Validation and context drawn from ICEN’s 10+ years in the market.
- A single view of activity that has never been consolidated in one place.
THE REAL ADVANTAGE IS WHAT COMES NEXT As Grapevine tracks this activity over time, it begins to reveal how corporations move their events, the destinations they shift toward and the venues they return to, year on year. No one else is mapping this. It turns a snapshot of the market into a forward view of where it’s heading.
CORPORATE EVENT TRACKING
See which corporations are running events. Track activity by region, sector, and event type. Understand which corporations are active event planners.
REGIONAL & SECTOR TRENDS
Track where corporate event activity is shifting. See which regions are growing and which are declining. Understand sector-specific patterns.
EVENT TYPE TRENDS
See which event types are growing: all-hands, customer events, regional sales conferences, virtual, and hybrid.
PROSPECT IDENTIFICATION
Surface corporations still outside your outreach. Prioritise active corporate event planners in your target market.
MARKET SHIFT VISABILITY
Spot patterns as they change. If event activity starts moving to a new region, you’ll see it before your competitors do.
CONVENTION BUREAUS AND DESTINATION MARKETING ORGANISATIONS
See where corporate events are happening across all regions. Identify which corporations are the most active event planners. Understand which event types are trending. Use that intelligence to position your destination and attract corporate events to your region, country, or city.
VENUE PROVIDERS
Track where corporate events are happening in your regions. See which corporations are active. Spot regional shifts before competitors. Build prospect lists for your sales team.
AGENCIES AND OTHER THIRD PARTIES
Build clear competitor and market analysis for your clients, easily. Show them how their peers are running events where, when, and what type and turn it into strategic advice that wins pitches and deepens accounts. Spot prospects for your own new business at the same time.
STEP 1
SEARCH CORPORATE EVENT ACTIVITY
Search by region, sector, company size, or event type. See which corporations are active event planners. Every record is aggregated from across the web and validated against ICEN’s 10+ years of market knowledge.
STEP 2
IDENTIFY YOUR PROSPECTS
Find corporations you have not pitched yet. Build targeted prospect lists. Understand which sectors are most active. Access intelligence that only comes from ICEN.
STEP 3
ACT ON TRENDS
Spot market shifts before competitors. See which regions, locations, and event types are growing. Position ahead of the curve with knowledge built from 10+ years of corporate event leadership.
Grapevine is the first platform to track corporate event activity. It is powered by ICEN’s 10+ years of insider knowledge.
Get the advantage now. Understand your market using ICEN’s unique relationships and insights. Build relationships, identify trends, and position your business on data most suppliers will not have access to for years.
PRICING
GRAPEVINE — £4,500 PER YEAR
Corporate event tracking by region and sector.
Monthly trend reports.
Standard support.
WHAT COUNTS AS CORPORATE EVENT ACTIVITY?
Any event run by a corporation with 500+ employees: all-hands meetings, customer conferences, product launches, regional sales meetings, leadership events, training conferences, and virtual and hybrid events.
DO YOU TRACK CORPORATE BUDGETS OR SPENDING?
No. Grapevine tracks ACTIVITY only: which corporations run events, where, and what types. We do not track or publish spending amounts.
HOW OFTEN IS DATA UPDATED?
Monthly. You see new corporate event activity as it happens. Trend reports are delivered monthly. Major market shift alerts arrive as they emerge.
CAN I EXPORT DATA FOR MY SALES TEAM?
Yes, prospect list generation and API access are included, so you can export straight to your CRM, sales tools, or spreadsheets.
WHAT REGIONS DOES GRAPEVINE COVER?
Globally.
IS ALL DATA ANONYMISED?
Yes. Grapevine shows aggregated trends and patterns. We do not share confidential information about individual corporations.
HOW FAR BACK DOES HISTORICAL DATA GO?
Grapevine tracks activity 2+ years back, with the strongest and most detailed data for the current year. Data is sourced from the web and validated by 10 years.
Grapevine is ready. The platform is live. ICEN’s 10+ years of market intelligence is available. The question is: will you be among the first to use it?
Gain competitive advantage while competitors are still guessing. Access the market intelligence that only ICEN can provide.
Questions? Email sales@intcorpevents.com
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